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Clydesdale Performance Management Inc. | Hamilton, ON | 905-963-1339

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Stephanie Van Dam

Most of David Sandler’s famous rules for selling are fairly easy to get your head around, once you understand the basic idea they are built on. But there is one Sandler Selling Rule that makes a lot of salespeople uncomfortable. It may be the hardest selling rule of all for sales professionals to accept and implement . . . for the simple reason that it is designed to shake us up a little. It reads as follows: There are no bad prospects, only bad salespeople.

What’s the least comfortable you’ve ever been during a discussion with a prospect?

We've all been on sales calls where things have gotten a little awkward. It is probably not difficult at all for you to recall a time when the prospect you were talking to was acting uninterested…or maybe even a little bit hostile. How did you respond? How would you respond if you found yourself in such a situation again?

When a discussion started going south and seemed unlikely to improve, maybe your first inclination was to thank the prospect for his or her time, shake hands, and end the meeting. Here's some advice. Don't.

Have you ever gone out shopping for something and run into a salesperson who was a little too eager to show you exactly what you were looking for?

Jack, a new sales hire, was having lots of problems in initial meetings with his prospective buyers. Vera, his manager, sat in on a sales call with him to determine why Jack was closing so few of his prospects in what was supposed to be a one-call close, and why he was discounting so heavily whenever he did close a deal. The answer, she saw, lay in the way Jack conducted his sales interviews.

Carlos was in a great mood. Forty minutes in, the meeting with his top prospect’s senior staff was going great. He was getting nothing but engagement, smiles, and positive body language from everyone around the table, including the CEO of the company. He knew what that meant. He was about to close his first big deal! The timing couldn’t have been better. Because this was a potentially major account, Carlos' manager Charlene was in attendance. Today, she would get to see him work his magic first hand.

Once upon a time, there was a young kid who graduated from high school, took a look at the help wanted ads, went out on a couple of interviews, and, within just a few days, landed his very first job. He was hired as a salesperson by one of those big box stores.

One of Sandler’s critical selling rules – “Don’t spill your candy in the lobby” – can sound a little confusing to someone who is unfamiliar with the Sandler Selling System® methodology. What does a spilled box of candy have to do with a sales call? Everything.

It’s that time again. The start of a new year, and a new quarter when many of us are executing on the plan to have a successful 2019. It’s also the time when we often see ‘that’ person. You know the one; we all do. That person who’s looking for the quick fix, the magic pill, that top tip, the one thing that will solve all problems, “cure-all” super-food (I could go on…). Essentially, they’re looking for the shortcut.